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Paid Versus Earned Media … And Why They Go Hand-in-Hand
May 28, 2015 @ 12:00 pm - 1:30 pm
TOPIC OVERVIEW
“What people think depends on what they hear, see or read.”™
That is the guiding philosophy of The Corporate Image, where we challenge our clients to take control of the conversation and shape public perception about their company and brand.
Join us Thursday, May 28, as we discuss how an effective public relations strategy is directly linked to an organization’s continued success. In doing so, we’ll look at some key questions that every company should ask itself:
• What do our customers think of us?
• What is our brand/image?
• What is the public’s perception of our brand/image?
• What is our message?
• Who is the audience?
• What is the best way to reach the audience?
• When should we communicate, or not communicate?