It’s More Than Just Southwest Virginia

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.”

The AAF is comprised of:

  • Fifteen district operations, each located in and representing a different region of the nation
  • Nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies
  • A national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country
  • More than 200 AAF college chapters, with over 6,500 student members.

The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago, New York City and Washington, D.C.

AAF SWVA is in District 3, which includes all AAF clubs in Virginia, North Carolina and South Carolina. The District has an executive board and a governor who represent our district on the national Council of Governors. There are opportunities to network with the leadership of these clubs by way of the District 3 Leadership Conference each year. There is further opportunity to network on a national level by way of ADMERICA!, AAF’s national conference each year.

What AAF Does

  • Brings members together to yield creative business solutions.
  • Protects and promotes advertising at all levels of government through grassroots activities.
  • Educates members on the latest trends in technology, creativity and marketing.
  • Provides programs to assist local association volunteer leadership.
  • Presents the industry with its future leaders.
  • Honors advertising excellence.
  • Promotes diversity in advertising by encouraging the recruitment of people of diverse cultures.
  • Applies the communication skills of its members to help solve community concerns.

Examples of AAF national programs:

  • ADMERICA! (AAF National Conference)
  • Advertising Hall of Fame
  • Advertising Hall of Achievement
  • American Advertising Awards
  • Government Affairs Conference
  • Mosaic Awards & Career Fairs
  • National Student Advertising Competition (NSAC)
  • Thought Leadership Forum

The Committees


Develops and executes a series of meaningful programs and networking events that address the diverse needs of our members.

Government Relations

Educates our members on legislation, both favorable and advertise, and from time to time may spearhead proactive and defensive actions.


Works with all committees to promote and communicate AAF SWVA and club objectives, including programs and recognition, traditionally and digitally.


Recruits and engages new and prospective members as well as keeps a pulse on the best interest of our current membership.

Public Service

Identifies, plans and executes initiatives allowing our group to use our unique talents to make a difference in our community for business and nonprofits.


Serves the financial health of the organization by communicating the value of sponsorship of various activities and by conducting fundraising.


Develops and executes initiatives with area colleges and high schools with a mission of helping foster the next generation of advertising professionals


Promotes inclusion and multiculturalism in our industry and community through programming and special projects.

American Advertising Awards

Plans and executes our biggest competition and  party of the year, from logistics to judging to promotion and the gala and awards ceremony.

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Board of Directors


Dana Wolfe

President / Clinch Valley Printing


Alexandra Veatch

Vice President & AAAwards Chair / Highlands Community Services


Carol Luckel

AAF SWVA Treasurer / Heartland


Leah Prater

Education Chair / Emory & Henry College


Sonia Vanhook

Membership Chair / Southwest Virginia Higher Education Center


Kim Stewart

Public Service Chair / Southwest Virginia Community Health Systems


Christina Druen

Communications Chair / Southwest Virginia Community Health Systems / Martin-McClure Racing