American Advertising Federation Southwest Virginia Chapter to Host Media Auction August 7

Annual fundraiser provides businesses, media buyers and nonprofits the opportunity to purchase advertising services at a fraction of the cost

Abingdon, Va. — The American Advertising Federation of Southwest Virginia (AAF SWVA) chapter hosts the sixth annual Media Auction from 6 to 8 p.m. on Wednesday, August 7, at The Arts Depot in Abingdon, Virginia.

The AAF SWVA Media Auction is the only fundraiser in Southwest Virginia and the Tri-Cities solely focused on media and advertising industry-related services. The event provides local and regional creative media outlets the opportunity to donate their services through a live auction platform and offers businesses, media buyers and nonprofits the opportunity to bid on a variety of print, online, radio, display, interactive and design services at nearly 50 percent off their normal cost.

“This event allows marketing and advertising agencies throughout the region to donate their services, establish relationships with new clients and prove just how effective their media services can be for business development,” says Dana Wolfe, past president of AAF SWVA. “It is also a wonderful opportunity for bidders to explore new methods of advertising to reach their target audience without making a large investment.”

Some of the incredible packages up for bid include a marketing calculator from 3Bit Marketing, a website audit and competitive analysis by Corporate Marketing; a branding package including a logo, tagline and brand guidelines by The High Road Agency; a billboard from Lamar Bluefield; brochures by Clinch Valley Printing; design by 2Color Design and Christina Druen Marketing & Design; social media consulting by A. Veatch Design; photography by Rachael Wilbur photography, Apple Ridge Photography and Leah Prater Photography; interior branding consultation by Brianna Fillers, custom hats and t-shirts by Dogwood Marketing; radio spots by FM94 WMEV and WEHC 90.7 FM; DJ/Emcee services by Bow Tie Pro Music and Sound; a 60-second commercial video by The Video Guy; a room rental by the Southwest Virginia Higher Education Center; ad space in Voice Magazine for Women; and more packages. 

Admission to the event is free of charge and open to the public. Attendees have the opportunity to receive door prizes. The doors open at 6 p.m., and the auction begins at 6:45 p.m. Heavy hors d’oeuvres and drinks are provided. The Arts Depot is located at 314 Depot Sq. SW, Abingdon, Va. Absentee bidding is available for participants who are unable to attend the live auction. Participants are encouraged to visit www.aafswva.com/media-auction or www.facebook.com/aafswva for more information or to register or bid on these items. 

Proceeds from the Media Auction support AAF SWVA’s mission to represent the advertising voices of Southwest Virginia through professional development opportunities, educational outreach, public service initiatives, scholarships for local and regional students, and recognition opportunities, including the annual AAF SWVA ADDY Awards program.

About the American Advertising Federation

Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals and more than 200 college chapters with 5,000 student members. AAF operates a host of programs and initiatives to improve the quality of advertising and advertising professionals. For more information, visit www.aaf.org.

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For more information, contact Leah Prater at (276) 780-3649 or leahprater@gmail.com or Dana Wolfe at (423) 677-2202 or dwolfe@clinchvalleyprinting.com.