Targeting different age groups comes with the advertising territory. But, as you likely know, it can be challenging (and time consuming) to understand each generation’s unique perspectives… and to tailor your messages accordingly. 

Jessica Stollings Strang can help. On November 12, she will give AAF SWVA a crash course on the five generations in society, helping us understand:

• Who the generations are

• What makes them tick

• How can we reach them in relevant ways

Come to this event prepared to learn, laugh and experience several “ah hah” moments. You may even leave inspired to maximize the generational strengths at your own organization. 

Lunch is provided.

More about Jessica Stollings Strang

Often called a “generational translator”, Jessica Stollings Strang’s passion (besides coffee) is making sure there is clear understanding and communication between the newest batch of college graduates and the generation of parents and grandparents already in the office. Management teams, pastors, policy groups and educators across the country have built solutions around her ideas.

In addition to speaking, Jessica serves as the Director of Talent Development for Alpha Natural Resources. In her five year tenure with the company, Jessica has also managed human resources, internal communications and the “NexGen” college recruiting program, which she helped start.

Jessica graduated from King University in 2004 with degrees in English and

Communication, and she captained the varsity volleyball team as an academic all-American.

Jessica lives in Bristol, Tennessee with her husband, Jesse, and their two dogs.