David Bratcher | The Pulse of the Online Shopper: Insight into the ever-changing modern marketplace

AAF SWVA’s November Lunch & Learn

Retailing is a lot different than in the “old days,” when most sales took place face-to-face and a helpful salesperson built a one-on-one relationship with a customer. Today’s demanding “flex shoppers” are just as likely to be browsing an online store from their sofa or thumbing a smartphone during a break at the office. Today’s tech-savvy shoppers are transforming the retail landscape by demanding what many companies struggle to deliver – innovation and excellence across all channels. Modern shoppers are evolving, and at a break-neck pace! Evolving your omni-channel strategy can help you capitalize on the emerging trends and grow during in this tumultuous time. Join us as we discuss the state of the modern marketplace with key insights from UPS.

About the Speaker:

David Bratcher has seen a lot of changes in his 26 years at UPS, from delivery driver to his current role as the Retail Segment Marketing Manager for the Mid-South Region. David is charged with helping companies from Southwest Virginia to the Florida panhandle understand the changing dynamic of the modern omni-channel marketplace and how to be ready for these changes.