AAF SWVA is honored to announce our fourth annual Media Auction. Local and regional media and creative outlets donate broadcast advertising time, newspaper and magazine advertising space, creative and media services, out of home, direct mail, and interactive media to be auctioned off live to the highest bidder! We want to connect local businesses with the best in advertising to grow their business and expand their reach.

Donors Win. Agencies and companies donating media for auction get a captive audience with the key decision makers buying advertising in our region.

Bidders Win. By participating and buying media in the auction, a bidder can stretch their budget further and try new avenues to reach their audience.

The Club Wins. AAF SWVA uses the funds raised to support the local advertising community through professional development programs, educational outreach, public service initiatives, scholarships, and recognition opportunities in right here in Southwest Virginia.

Form for Donors: Media Auction Donation Agreement Form
Form for Bidders: Media Auction Bidder Registration Form

Click here to RSVP and let us know you’re coming!

July 27, 2017
Location: Piedmont Station at Burger Bar: Bristol, Va.
6:00pm – 8:00pm

Doors open at 5:45pm
Live auction begins at 6:30pm

RSVP here!

See something you want, but unable to attend? Absentee Bidding is available. Fill out the form below:

2017 Media Auction Absentee Bidder Form

AVAILABLE LOTS

Clinch Valley Printing | Trifold Brochure
12″ x 9″ brochure folded to 4″ x 9″
4/c Process on 100# gloss or satin text
1,000 copies. Delivered to Tri-Cities
Files to be furnished by customer

Clinch Valley Printing | Wrapped Canvas 24″ x 36″
24″ x 36″ custom 4/c Process, wrapped canvas. Includes delivery to Tri-Cities or surrounding area.

Alaska Pete’s Powerwashing | Powerwashing 1/2 Day
Alaska Pete’s Powerwashing Plus will come to your business or home and clean your facility. Professional service with an experienced operator. Put a clean face on your business! Includes equipment, supplies, and travel. No job too small or too large.

Fallon Ray | Artwork – Photoshop
Custom designed artwork by Fallon Ray. Digital artist Fallon Ray will custom design your personalized artwork/logo/photo. Fallon’s art can be seen at FallonRay.com. Includes consultation, proof, and 2 revisions for design up to 36″ x 24″.

Summit Marketing | Website – 4 Pages
Four page website. Based in Kingsport, TN, Summit Marketing is a values-driven agency specializing in industrial, medical, financial, luxury, automotive, and consumer goods communications. We craft the messages your customers see and your potential customers will need to build trust and drive new business your way. Summit Marketing is an eclectic mix of creatives and professional relationship-builders. We are a full-service creative and media agency servicing organizations large and small, consistently delivering measurable results to increase brand interaction. We are innovators and creatives working towards custom-crafted solutions. For over twenty years, the team at Summit Marketing has successfully endeavored to increase awareness and develop winning marketing and communication strategies and tactics for our partners. Must be used by 12/31/17.

The Lincoln Theatre | The Lincoln Theatre Ad
Full page advertisement in The Lincoln Theatre season booklet for 2018. The Lincoln Theatre was opened in 1929 and remains one of the most beautiful historic theatres in the United States. Located in Marion, VA, it is a three-story theatre located behind the Royal Oak Apartment House. Home to Song of the Mountains, the award-winning PBS television series. This advertisement will be in the program book for the 2018 season.

SWVA Higher Education Center | Room Rental
Room rental at the Southwest Virginia Higher Education Center for up to 8 hours. You choose from available rooms on the date of your choice. The SWVHEC is closed on all state holidays. Room choices including conference rooms or the tiered executive auditorium. (Does not include the Grand Hall.)

Bow Tie Pro Music and Sound | DJ/Emcee Services
Ken Heath’s “Bow Tie” Professional Music and Sound – Southwest Virginia’s Most Awarded DJ Service – will provide up to three (3) hours of music and emcee services for your event – corporate get-together, holiday party, fundraiser, block party, wedding reception, class reunion – you name it! Offer good on available dates for Smyth and surrounding counties.

Lamar Tri-Cities, TN-VA | Digital Billboard
One week of digital billboard advertising with Lamar Tri-Cities, TN-VA market inventory. Lamar will try to accommodate the purchasers market preference and time line however purchaser cannot be location specific. The donation is billboard space available only for unsold available slot. Lamar can provide at no cost graphic art design to assist creating an effective billboard design. This offer has no cash value for refund or payment in part of any past or future media buy.

SpeedPro Imaging Tricities | Retractable Banner
Retractable banner stand with custom graphics. Black with a graphic size of 32.5″ x 86.5″.

Olive Garden | Gift Basket w/ Gift Cards
Enjoy the best of Italy in Bristol, Virginia! This lot is complete with $50 in gift certificates/gift cards, a bottle of signature Italian dressing, a gift bag, breadstick-shaped USB drive, breadstick stress ball, a bunch of Olive Garden Andes mints and a golf umbrella! Valued at $90.

WEHC 90.7 | 2 Week Sponsorship Spots
A 2-week sponsorship 15-second spot that will be produced by WEHC in accordance with Underwriting guidelines. The winner can contact Richard Graves (rgraves@ehc.edu) and work with him to produce and schedule spots.

Jerry’s Signs | Signage Options
With this package from Jerry’s Signs of Abingdon, VA, you have options! You can choose the product that’s most interesting to you! Choose a custom 4×4 barn quilt (you can choose your design), magnetic signs, vinyl banner, door lettering, 10 double-sided yard signs, or choose another product for your business up to $250.

Promo Factory – Seat Cooler
Promo Factory in Palmyra, Virginia is SWAM-certified (Small, Women and Minority Owned) Business that offers a seat cooler for your next event. Blue in color and collapsible this is sure to keep your drinks cold and your bum comfortable. Valued at $40

Wheeler Broadcasting Q99-FM | Advertising on WLSQ-FM
Schedule may air anytime prior to 9/14/17 or between 12/7/17 and 3/31/18.
Advertising will be charged by current rates when the schedule is placed.
May be 30- or 60 seconds in length. Script-writing and production included.
May not be used to replace or pay for pre-existing schedules.

Apple Ridge Photography | Professional Headshot/Portrait Session
30-min professional headshot/portrait session. Includes online access to fully edited images, a CD of photos, and a copyright release.

A. Veatch Designs | Professional Consultation Services 
With nearly 10 years experience in a variety of fields including: sales, event planning, marketing, communications, tourism, higher education and more, Alex Veatch of A. Veatch Designs is your go to to help with your business or next event. This package includes 4 hours of consulting on topics like: social media auditing, communication planning, event planning, customer service, and more! The hours can be used virtually or in-person and can be separated or used for a half-day meeting.

Hollyn Page | Set of 3 Press Releases
Hollyn Page is currently working in the Events and Communications field at Emory & Henry College in the Admissions Office after receiving her Master’s Degree at University of Tennessee. Hollyn will work with you to write 3 press releases for your organization that can be sent to local or national media outlets. Purchaser will provide basic details and leads as needed to complete the releases as well as will be responsible for any media lists to send the publication. Maximum of 5 hours of writing/revisions per press release.

J.R. Linkous | 30 Second Social Media Testimonial
30-second social media product/service testimonial video. Will include a talking head testimony about your product or service from individuals of your choice. Can include up to three individuals shot one at a time at one location. Video will also include B-Roll shots of your product/service. Includes all filming and editing. After the final product is delivered, you will be allowed one opportunity to make changes. Final video will be delivered digitally.

Christina Druen Designs | Social Media Consultation or Logo Design
Recent graduate of Emory & Henry College, Christina Druen earned her Bachelor’s Degree in Communications and has spent the past year working for organizations such as The Academy of Country Music, NASCAR’s K&N Series Team Martin-McClure Racing, Southwest Virginia Community Health Systems, Garic Stephens and Lavelle Manufacturing managing social media platforms and creating various designs. Included in the package is your choice of a Social Media Consultation where Christina will work with you to increase your business’s social media presence or create a logo for your business or specific event. Includes up to four (4) hours for either package. The logo design comes with two (2) revisions.

Kai Aromatherapy and Wellness Massage | 60-min Massage
Located in the Salt Trail Professional Building in Glade Spring Town Square, Kai Aromatherapy and Wellness Massage offers customized massage, tailoring the massage to your specific needs. 60-min massage. Facebook: @kaimassageandwellness

Holston Valley Broadcasting | WMEV FM94 Radio Advertising
$500 Advertising Schedule for Today’s Best and Most Country WMEV 93.9 FM94.

SWVHEC | SWVHEC Gift Basket
The SWVHEC Gift Bag will contain: Coffee Mug, T-Shirt, Drink Thermos, Tech Trap, Rain Poncho, Writing Tablet, Breath Mints, Sticky Notes, Ink Pen

Barter Theatre | Anytime Pass
Barter Theatre 2017 Complimentary Pass for Fall Season
Redeem this pass for 2 TICKETS for a performance during 2017.
Check the season lineup at bartertheatre.com and make your reservations for the production of your choice by calling Barter’s Box Office at (276) 628-3991.
Reservations Required. Please pick up tickets 30 minutes prior to the performance; Otherwise tickets may be released for resale. Please notify the box office if you are unable to attend. *Excludes Christmas productions, The Barter Players productions and special events. Valued at $70

Voice Magazine for Women | Magazine Advertisement
1/2 page ad in Voice Magazine for Women, color.

Dogwood Marketing | T-Shirts – 25 pieces
Custom t-shirts printed in 1/color of ink. Choice of colors for the base shirt.

Dogwood Marketing | Embroidered Caps – 1 doz.
Custom embroidered hats. Choice of colors. 2 lots.

Web Concepts | Web Design and Hosting
WordPress Website infrastructure customized to meet client’s needs. Training to build new pages with a year’s technical support, first year’s hosting fee, ($225 per year there after). Included installed security, back-up utility and SEO assist. Schedule of work will be based on normal business expectations and will be agreed upon in advance by the donor and the purchaser.

High Road Agency | Corporate Website, Social Media Management, Reputation Management

Corporate Website

The High Road Agency will design and build a website. We will work closely with you on all phases of site construction from research and initial conceptualization to site launch and ongoing maintenance. Your corporate site will have up to ten (10) pages and will be built in accordance with the following scope and assumptions:

  • Develop a new website on WordPress, a modern CMS platform.
  • Leverage a premium theme and adapt it to create a unique look and feel.
  • Use a responsive site design to provide optimal viewing across all platforms and devices (desktop, tablet, mobile).
  • Create header and footer, develop improved menu and navigation structure, and expand content on sub-pages.
  • Write website copy and proof all content.
  • Search optimize the site with SEO tracking tool and analytics.
  • Your website will operate as designed in all current web browsers. Outdated browsers may not display the site as intended.
  • We will backup your site on a daily basis. In the event of a site outage, we will work quickly to restore your site to the most recent stable backup.
  • We will provide stock photography as needed; however, you will need to provide the photography and details of your region as discussed.
  • Integrations outside what is mentioned in the scope are not included.

Social Media Management (3 months)

The High Road Agency will provide professional content strategy and development for one (1) account. This will include a dashboard that provides account management and a single login for all social media networks including Facebook, Twitter, Instagram, and Google+, enabling us to collaborate with you on the following:

  • Monitor and post to multiple social platforms
  • Track social engagement
  • Scheduling and reporting tools
  • Do-it-together content strategy
  • Minimum two (2) to four (4) posts per week to all requested social media channels

Reputation Management (1 location)

Deliverables: Taking steps to manage your online reputation is important. Using our reputation intelligence and listening tools, we help place control of your reputation in your hands.
Accurate business listings are an important part of showing up properly on Google and helping customers find your business online. We will correct your current business listing data (name, address, phone, etc.) on all major directories, create more listings, and generate new citations to improve your chances of getting found in local search results.

  • Monthly reporting and alerts on your reputation and mentions of the business location on social media networks, blogs, search engines and review sites
  • Provide better engagement with customers and generate leads
  • Monitor and help manage positive and negative reviews
  • Insure maps and navigation devices are updated with your current location