Member Spotlight: United Way of Southwest Virginia

By September 8, 2014Member Spotlights

Welcome to the AAF Southwest Virginia Member Spotlight Series where we highlight one of our great members in the advertising and related industries in Southwest Virginia. In this part of the series, we meet Leah Farmer of United Way of Southwest Virginia.

Who are you and what organization (if applicable) do you represent?

My name is Leah Farmer and I am the Marketing and Communications Manager at United Way of Southwest Virginia.

Tell us about your business and what you do.

I manage everything marketing/design/ and even some IT needs at UW. United Way of Southwest Virginia is a volunteer organization providing support and visibility through tools, partners, advocacy, and other resources to advance the common good by focusing on improving education, helping people achieve financial stability, and promoting healthy lives, by mobilizing thousands of people to give, advocate, and volunteer to improve conditions across Southwest Virginia. We cover 5,000 square miles, approximately 12% of the state of Virginia, and serve more than 330,000 residents which includes Bland, Buchanan, Carroll, Dickenson, Grayson, Russell, Scott, Smyth, Tazewell, Washington and Wise counties, as well as the Cities of Galax and Norton.

What made you decide to join AAF SWVA (either individually or as an organization?)

My friend Amber Amburgey of 2Color Design! She encouraged me to do it as an individual and I approached our CEO about United Way becoming a member. He saw the value in being involved in the organization and the rest is history!

What do you enjoy most about AAF SWVA?

Meeting so many people with such different talents, backgrounds and ambitions. The connections you make with other members and presenters is priceless and has really benefitted myself and United Way.

What would be one “pro tip” you can share with our membership which will make their lives better or easier?

Don’t underestimate non-profits. Giving to or volunteering with a local non-profit that has a good community relations (like United Way of Southwest Virginia) can make for exceptional networking opportunities for you and your organization!

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